And don’t forget about your brand. We'll be taking a look at how brands can engage with the LGBT+ community beyond just the month of June through both their advertising and media plans. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ebiquity Director of Media Martin Radford presented the key findings from the report at the 2020 Mediatel conference, The Future of Brands, on 5 February 2020. At such an uncertain time, we chose to flip from promotional messaging, to creating content to aid customers sleep and headspace, with no hard sell and no hidden codes. Aynsley Peet: We are purely ecommerce. PAMCo: Total brand reach of UK newsbrands, Five key takeouts from the latest PAMCo release for newsbrands, October ABCs: FT and Observer buck the trend as circulations drop, September ABCs: newsbrand circulations begin slow recovery, August ABCs: Newsbrand circulations plummet post-lockdown, Rajar Q1 2020: National stations and networks, Rajar Q4 2019: National stations and networks. This is an unprecedented time and supply and demand for online business has shifted considerably. Gemma Spence: Stand out on the shelf. - … Lunch. Michaela joined Mediatel News as a reporter in 2018, before being promoted to News Editor in June 2020. The Future of Audio conference will address a number of key themes, including podcast advertising, the impact of smart devices, audio branding, and how agencies are restructuring themselves to effectively meet the … 12 Aug 2019. A high functioning team will achieve more for you than one piece of tech. It was the third year running that we had sponsored the event, and it’s a great coming together of brands, media owners and platforms, and agencies. With the forced closure of all nonessential retail stores as part of strict lockdown measures, consumers have been forced to change their buying habits. sponsoring@evnt-theme.com. Loading... Unsubscribe from Mediatel News? However, in today’s environment we need to shift this concept and focus on a combination of mental availability and digital distribution combining the entire value chain – pick, pack, ship as well as the unboxing experience. Additionally, they need to ensure consumers can complete the journey in the same channel as often as possible. So, communicate and be honest with lead times and delivery expectations. How the future of TV advertising will save brands Justin Lebbon, Co-founder & Director, Mediatel Events @justinlebbon justin@mediatelevents.com Also improve on-site experience through personalisation. In this roundtable, Mediatel Events’ Sam Tidmarsh speaks to four speakers following their sessions at the Future of Brands: Ecommerce. In the last ten years, ecommerce sales as a percentage of total retail sales have grown steadily. The future of UK newsbrands: the media buyer view. Be ready for an uplift in sales and ensure there is enough stock to meet forecasts, regardless of the fulfilment method. Originally aired at The Future of Brands Ecommerce. Read Advanced Television coverage of the report. My favourite ones for improving sales and customer experience are e-wallet, ecommerce subscription services (replenishment, curation or providing access to lower prices or members-only perks) and tech allowing online product customization (especially before the festive season!). We’ve seen attitudinal changes to spending online like shifts into essential shopping, going back to basics, focusing on local, loyalty offers and a dramatic shift into a more sharing and caring economy. Already tagged. In addition to behavioural changes, we are seeing more than ever a rise in ecommerce retailers. Plus, for a new payment option, Klarna works very well. Mediatel-Newsline Mediatel News ... Home; Videos; Playlists; Channels; Discussion; About Play all. Aynsley Peet: I would recommend Klevu for site search and Nosto for personalisation. Thursday 27 February 2020 . As Beauty and Luxury brands scrambled to expand their ecommerce capabilities during the first lockdown these brands had to adapt quickly, and rethink their approach to marketing and media. At this time, brands could benefit by being more human. Gemma Spence: For brands who have a DTC platform, they can now attribute every single £ spent on driving traffic to this channel to purchase. Health and well-being is redefining the choices people are making in their lives: no longer a nice to have, health is becoming a real commercial driver. Brands must now be bold to catch the digital shopper’s eye to get sold. Maplin: Rebuilding a business from scratch. Privacy Policy. Luxury Brands Going Online in China. News Editor, Mediatel News . We are keen to explore the impact voice marketing will make over the next few years – very significant in the view of some; and we will look more broadly at marketing to machines. Andy Boddy: The resilience and focus of our team has been incredible. With insights from their roles at eve sleep, Cox & Cox, Heineken and OMG Transact, the ecommerce experts assess the opportunities for brands. Joining the discussion today is Andy Boddy (Commercial Director, eve sleep), Aynsley Peet (Ecommerce Director, Cox & Cox), Ksenia Khalina (former Head of Shopper & Trade Marketing, Heineken), and Gemma Spence (CEO, OMG Transact). It requires a significant company transformation though new business strategy, product portfolio, tech solutions, new people and managing skills. Keep your hand on the pulse of your customers by monitoring their changing needs in this difficult time. Mediatel Events, the company behind the Future of TV Advertising, Connected TV World Summit, and The Future of Brands events – which also publishes Videonet and Mediatel News – will recognise and celebrate the very best in media leadership with the launch of the Media Leaders Awards 2021. Thank you for your comment - a copy has now been sent to the Mediatel By 2019, ecommerce totalled nineteen percent of all retail sales. Sonic branding is not new, but the increasing impact and success brands are now achieving with it is impressive to say the least. The future of brands is 'four dimensional' 10 Jul 2019 | Newsline Staff Brands need to build fully immersive experiences if they are going to futureproof themselves against a new wave of consumer, the founder of e-commerce platform Not On The High Street said this week. Think how disruptive it would be to use media to improve the health and well-being of customers, writes futurist Tracey Follows. In turn, this has meant a huge sea change in buying types and uptake on new ecommerce modules such as subscribe and save, subscription models and buy now pay later. Reset your password You can find the full programme listed below! Already tagged. Ebiquity’s Christian Polman reflects on the key takeouts from Mediatel’s Future of Brands conference. Receive weekly round-ups of the latest comment, opinion and media news, Sam Tidmarsh: What technology can brands implement from tomorrow to improve sales on their ecommerce store? Ksenia Khalina: Brands that pivot to understand and address consumers changing needs and expectations during the pandemic can find new opportunities and success in their sectors. Mediatel Events spoke with six key figures from the audio world to discuss how they have dealt with the coronavirus crisis and what next for radio, streaming, podcasts and voice technology. Mediatel Media Research Awards 2020. By getting that right, brands can maximise their digital availability and make all elements of their distinctive assets work even harder. How can ecommerce brands improve customer experience leading up to the Christmas period? Ksenia Khalina: Focus first on customer understanding. There are many great examples of brands that succeeded during pandemic through providing DTC ecommerce solutions. Matt has won multiple awards for his work and is a member of the New York Festivals Radio Awards Grand Jury. The organisers are … Brands therefore need to ensure they are consistent with their product content and ensure images are fit for purpose across multiple devices and channels. Last week Ebiquity partnered with Mediatel to stage the excellent Future of Brands conference in London. WATCH ON DEMAND Chair … She is responsible for the entire editorial output of the publication, delivering essential media news and the sharpest opinion to its readers. Then at 3pm our attention will switch to the first event in our brand new Future of Diversity series, which will focus on Pride in Advertising. With radio in rude health and evolving tech transforming the nature of voice, Mediatel Events has launched its first conference exploring the opportunities and challenges audio presents advertisers, agencies, and those in the radio business. Ksenia Khalina: One of my current projects is leading an expat relocation company in Austria that works with clients such as Nestle, Bosh, Microsoft and Dynatrace. You can find the full programme listed below! The Future of Brands: Ecommerce conference featured speakers from Maplin, Diageo, Cox & Cox, Astrid & Miyu, Tata Consumer Products, eve sleep, RB, Organix Brands, Marie Claire and more. One of the questions I was asked at Mediatel’s recent Future of TV Advertising UK event was “Will more streaming mean a more diverse distribution landscape for ad-supported television, and how should advertisers think about the opportunity in this space?” or words to that effect. We saw some of our highest performing pieces of content. Full day. Following the huge success of Mediatel’s Future of Brands event in London for the past two years, Mediatel in association with Ebiquity brought this event to Sydney for the first time on Wednesday 27th February 2019. Already tagged. Already tagged. Gemma Spence: In short, incredibly. Lockdown or no lockdown, people are staying at home more and driving huge booms in e-commerce. The agenda kicked off with the panel ‘Covering covid: the story of a generation’ where Society of Editors' executive director Ian Murray was joined by Alison Phillips, editor of the Daily Mirror and James Mitchinson, editor of the Yorkshire Post. Future of Brands: Media as medicine in the age of well-being. Diageo now expects the overwhelming majority of its growth to be driven by e-commerce sales. Aynsley Peet: Look to showcase your brand with brand content, create a dynamic approach to digital marketing and look to be flexible through a test, test, test approach for campaigns. Getting up to speed with the demands of the new digital shopper, they have had to consider everything from checkout optimisation, to homepage personalisation, to multichannel inventory management. The sharpest media opinion, news and analysis. Looking to reach their customer where they are and recognising the accelerated digital shift, brands and retailers have raced to enhance their digital offering. Matt has worked in the radio industry for more than 35 years and is a highly skilled audio producer, copywriter, and director. International Business CenterRosenstraße 210178 Berlin, Germany+49 30 123 45678 The future of brands, agencies and television advertising. Suspendisse varius enim. Mediatel hosted The Future of Publishing today (25 June). Create account. The Future of Brands is co-located in Sydney with our leading broadcast event, Future TV Advertising Forum. Read more at Mediatel Capturing the new digital shopper, maximising the prospecting opportunity. Press coverage: Read CityAM coverage of the report. It is so important before Christmas to deliver hope and joy to the customers! Celebrating the leaders of media research. This free-to-enter awards programme will feature seven categories … Rob Hudson is a Senior Agency Partner on the digital sales team at Mail Metro Media, responsible for representing Mediacom and running the Group M agency group as well as managing a young, dynamic team. Sam Tidmarsh (Chair): Hello everyone and welcome to our roundtable special on Mediatel News as part of our … These tech solutions are now part of an intricate ecosystem, and brands must manage it in-house or through a partner to ensure success. Read Rapid TV News coverage of the report Here he tells us how he got to this point and how he’s feeling having made Mediatel’s Future Media Leader of the Year shortlist… Supporting you to meet this shift in consumer expectations, the Future of Brands: Ecommerce conference will feature speakers from Maplin, Diageo, Cox & Cox, Astrid & Miyu, Tata Consumer Products, eve sleep, RB, Organix Brands, Marie Claire and more. Already tagged. How important is ecommerce to your brand, or the brands you work with? To make this feasible however, brands need to have the necessary infrastructure in place, like a Digital Asset Management (DAM) or Product Information Management (PIM) system, content syndication partners, payment solutions and assets to suit the Storefronts. © 2018 MEDIATEL EVENTS LTD. ALL RIGHTS RESERVED Andy Boddy: By being open and honest with customer expectations. Andy Boddy: We started out as a digital disruptor, and while we work closely with our offline retail partners, we’re heavily focused on ecommerce! Taken at Doltone House Jones Bay Wharf. Simultaneously, however, brands need to ensure they have a robust supply chain. Supporting you to meet this shift in consumer expectations, the Future of Brands: Ecommerce conference will feature speakers from Maplin, Diageo, Cox & Cox, Astrid & Miyu, Tata Consumer Products, eve sleep, RB, Organix Brands, Marie Claire and more. We all know the proven concept of traditional brand growth is an augmentation of making sure brands are top of mind through mental availability combined with physical availability through in-store and immersive experiences to improve sell through. Also, there are examples of better WFH arrangements, supporting each other psychologically, communicating on eating healthy and staying healthy, helping with school and home lessons, sport at home, etc. Please note that the editor may Find out more about the UK's most comprehensive aggregator of media data. edit your comment before publication. Then make sure your brands help the customers to deal with their current challenges, and find ways to be supportive, creative, and empathic through content. Contact: michaela.jefferson@mediatel.co.uk / 020 7420 3252. Awards. mediatel.co.uk does not work for you? Helping publishers increase engagement, improve monetisation and drive new audiences. The future of brands, agencies and television advertising . With insights from their roles at eve sleep, Cox & Cox, Heineken and OMG Transact, the ecommerce experts assess the opportunities for brands. Ksenia Khalina: I believe there are a lot of effective technologies out there which brands can introduce from tomorrow! ... Newsbrands need to work harder together to prove the relative effectiveness of their medium for brands, and all parties need to push further for more creative ways to harness the power of the environment whilst maintaining the integrity of the content. Fast forward to the 2020 pandemic, and ecommerce jumped to over thirty percent of total retail sales in Q2. Future of Brands 2020: the case for diversity Mediatel News. Contact us for help, First time user? Already tagged. Already tagged. The real value of Mediatel’s Future of Brands event is that it’s full of real brands who’ve been there, done that, and are there to tell the stories of what works and what doesn’t. Therefore, in order to improve penetration, share and profitable margins on their portfolios, brands must embrace new and emerging channels within ecommerce to stay relevant based on new consumer shopping habits. We will be picking up on the key issues facing brands in in this complex, digital world. Wednesday 18 September 2019 Already tagged. Gemma Spence: Consumers expect seamless and highly personalised journeys across all the channels and devices they browse on. Three months of flocking online to purchase anything that they couldn’t buy in-store, UK consumers new found intent to shop digitally has risen both in the immediate term and for the future. Sam Tidmarsh (Chair): Hello everyone and welcome to our roundtable special on Mediatel News as part of our exciting series of virtual events. In the first session of Mediatel's new Future of Brands event, Direct Line's CMO Mark Evans said that the "world has been away with the digital fairies for the past five years". Sam Tidmarsh: And as my last question, what is your key takeaway for ecommerce brands from the pandemic? Sydney . direct to your inbox. Other Mediatel Events; DTC: The future of brands? With insights from their roles at eve sleep, Cox & Cox, Heineken and OMG Transact, the ecommerce experts assess the opportunities for brands. In this roundtable, Mediatel Events' Sam Tidmarsh speaks to four speakers following their sessions at the Future of Brands: Ecommerce. Andy Boddy: I wish I could give you a straight answer, but I’m going to flip this slightly. The Future of TV Advertising Global returns on December 8, with the unification of television and digital, connected TV, addressable TV, programmatic TV, identity and measurement among the key themes at the three-day conference. Mediatel Events is a global leader in delivering world-class leadership forums, networking opportunities and information sharing to the television, media, adtech, telecoms and advertising industry. 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